PARIS, FRANCE – 21 November 2012 – This year for the first time, Game Connection Europe will feature Marketing Awards as well as the long-running Selected Projects awards at its forthcoming event in Paris, France. Designed to recognise and raise the profile of best-in-class marketing campaigns from across the video game industry, the Marketing Awards bring together a host of new and established names from publishers and agencies to compete for prizes in seven separate categories. All the nominated campaigns will also compete head-to-head in the eighth category for the ultimate accolade of ‘Best Videogame Marketing Team 2012’. The winners of each category will be announced during a special event at Game Connection Europe on November 28th. Everyone interested in attending the Awards Ceremony should contact Game Connection’s Marketing Manager, Giulia Palmieri.
The categories and nominees are as follows:
- Best Broadcast Campaign
ichi – “Enter the Metro”: global online trailer for Metro: Last Light (THQ)
Sid Lee Paris – “Rise”: European trailer for Assassin’s Creed 3 (Ubisoft)
[a]list games – EU and NA launch trailer for APB Reloaded (GamersFirst)
Best Digital Campaign
4T2 Multimedia – branded advergame for Hero Factory (Lego)
NC SOFT / Target Media – branded online campaign for Guild Wars 2 (NC SOFT)
MediaMonks – online game for House of Anubis (Nickelodeon)
Best Experiential Marketing
GOG.com – booth design and execution at Penny Arcade Expo Prime 2011 (GOG.com)
TBWABrussels – train station football stadium for PS Vita (Sony Computer Entertainment)
Ideactif – European bus tour for Rocksmith (Ubisoft)
Best Mobile Campaign
Crispin Porter + Bogusky – “Autodance” smartphone app for Just Dance 3 (Ubisoft)
Panache PR – global PR campaign for Smash Cops (Hutch Games)
Fishlabs Entertainment – “Sports Car Challenge” mobile app (Volkswagen Group China)
Best PR Campaign
Wargaming.net – western Europe campaign for World of Warplanes (Wargaming.net)
Bethesda – France campaign for Dishonored (Bethesda)
Marchsreiter Communications – GSA campaign for Dark Souls (Namco Bandai Partners)
Best Print Campaign
CD Projekt RED – EU and NA campaign for The Witcher 2 on Xbox 360 (CD Projekt RED)
NC SOFT – European campaign for Guild Wars 2 (NC SOFT)
Bethesda – France campaign for Dishonored (Bethesda)
Best Social Media Strategy
neoco – European graffiti campaign for Borderlands 2 (2K Games)
Amplitude Studios – US, EMEA, Russia community campaign for Endless Space / GAMES2GETHER (Amplitude Studios)
CD Projekt RED – EU and NA campaign for The Witcher 2 on Xbox 360 (CD Projekt RED)
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