London, 3 September 2013 – The OTT video market is expected to swell to US$29 billion in 2017 through a combination of key revenue streams such as advertising, subscriptions and transactions[1]. As subscriber behaviour and expectations evolve and the proliferation of connected smart devices continues, content providers are looking to take advantage of the growth opportunity. Google’s Head of Strategy and Media, Matt Frost, will explore this topic as he hosts and chairs a workshop on The Future of HTML5 and User Interfaces at this year’s OTTtv World Summit.
Following its successful feature in the agenda in 2012, the exclusive workshop will provide insight on Google’s future plans for online video, assess the challenges of online content distributors and explore how HTML5 will create a fundamental shift in the market. Mr Frost will examine how Google’s approach to HTML5 will solve many of the problems content owners currently face, with its evolution on the Chrome platform creating a major opportunity for broadcasters and OTT players. The role of adaptive streaming, the challenges of content protection and the future of MPEG DASH will also be explored.
Mr Frost is Head of Strategy and Media of Google’s Chrome team, focusing on video strategy for the web platform. Prior to joining Google, Mr Frost was CEO at On2 Technologies, a developer of video compression technology and hardware video processor designs, before On2 was acquired by Google in 2010.
“Ever-faster broadband networks and new TV devices are driving competition and innovation in the once staid TV market,” says Rob Gallagher, Head of Broadband & TV Research at Informa Telecoms & Media. “But this new openness has created fragmentation. HTML5 promises to play a key role in cloud-TV strategies, aimed at reducing the complexity of delivering better TV and video services to a growing array of screens.”
Kaynak : 