Over the past two decades, Turkey’s rapid economic growth, population expansion, and industrialization has led to a surge in energy needs by both industry and households. Electricity demand is jumping 7–8% per year, resulting in energy transmission and peak capacity in the country soaring by nearly 60% from 2002 to 2011. Turkey is working to ensure future growth includes an energy sector that is more sustainable, both economically and environmentally.
This will require significant IT investments. According to a new study and user survey by IDC Energy Insights, IT spending – already at $126 million in 2012 – will grow at around 8% annually through 2016, creating multiple opportunities for traditional and sector-specific IT suppliers. Highlights include:
- Modernization driving the sector: Production and transmission infrastructure need to be upgraded and expanded; security and stability are major priorities.
- Hardware dominance: Hardware sales will drive IT market value, but will lose ground to services as the market matures.
- Cost is on everyone’s mind: 58% of IT managers say justifying spending is a major concern, echoing factory directors who want to reduce operational costs and improve productivity.
- Competition will heat up: Nearly 52% of IT managers are seeking applications that can help them gain a competitive edge.
- Strategy and compliance as key factors: Near continues adaptation will be required to keep up with regulatory changes.
The Turkish government has made ICT a top priority in line with its 2023 economic targets. IDC expects related initiatives will play a pivotal role in the enhancement of the IT industry, further enhancing opportunities in the country’s utilities sector.
“It is an exciting time to be in the Turkish energy sector,” says Milan Kalal, senior research analyst with IDC Energy Insights. “Things are really hopping: New plants are under construction, transmission channels are being built, and wind, hydro, and geothermal are all on the table. A lot of IT suppliers can handle the boom – but only those that can clearly define their value proposition and make it match the priorities of IT managers will get the contracts.”
Kaynak : 