Retailers requiring detailed insights into how staffing affects sales conversion and store performance can now do so following the launch of a new monitoring and analysis product by footfall counting specialists, Ipsos Retail Performance.
As part of a suite of web based reporting modules, Diamond Staff Review is a staff deployment and review system that enables retailers to plan more effectively their staff members working hours against a recommended profile, calculated by store, and by day and hour.
This means customer footfall, staff stretch and staff spread can all be monitored, compared and reviewed to ensure that staffing levels are always optimised.
Diamond Staff Review is part of a suite of interactive, functional modules that help to maximise the operational output of specific fixtures and zones within stores. It sits within the same web based platform as all of the Ipsos Retail Performance Gem reports, providing one integrated access point for retailers.
Diamond Staff Review enables retailers to use previous footfall patterns to schedule customer-facing activities to help maximise conversion rates as well as helping to make the best use of payroll budget.
“Store staff are a major asset for retailers, they are also a major resource which needs to be optimised, particularly during tough economic conditions and where competition is fierce,” says Peter Luff, President, Ipsos Retail Performance. “By having detailed insights into the organisation and management of store personnel, retailers can take informed decisions about how, when and where staff should be most effectively deployed.”
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